The Market

“These are sports that are clearly appealing to contemporary youth. It’s more than an activity for these viewers; it’s a culture and a lifestyle.” Ron Semiao - ESPN ‘Action Sports Form Fabric of Generation”

• Seven million viewers watched the 06/07’ WPSA Snocross Championships
• 25,000 fans attend the largest WPSA events with hundreds of thousands of spectators each year
• 925,000 households tuned in for the 2007 ESPN Winter X Games
• 2007 Winter X Games received 76,110 spectators over four days, a 110% increase since 2002

BMRT Sponsorship Race Tip Courtesy of Snowmobiler TV

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View more great BMRT Sponsorship Race Tips at SnowmobilerTV.

Demographics

• Extreme winter sports primarily appeal to people age 12 – 34, skewing more male than female. The 2006 ESPN Winter X Games saw their biggest growth among men age 18-24.
• Snocross and snowmobiling primarily appeal to a slightly older audience of adults age 18 – 54, skewing 33% males age 25 – 54. More than six million Americans ride snowmobiles.
• For more demographic information and statistics please contact us to request our full Sponsorship Presentation

The Results

• Direct access to a favorably disposed target market; males age 12 to 49.
• Wide exposure through highly televised programming, extensive coverage in industry magazines, positive word of mouth advertising, and news coverage.
• Niche market impact with broad market return through a regional, national and global depth of exposure, and targeted marketing within the extreme sport industry.
• High visibility through customized event leveraging ideas, on-site signage and representation, and logo placement on race gear and vehicles.
• Recognition through the BMRT Website, promotional material, merchandise, and tailored cross promotions.

Contact Us Today, Don’t Miss The Opportunity!

Please contact us at sponsorinfo@bmrt.com to request our full sponsorship presentation.

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Blast from the Past (2003)

Watch the streaming video presentation of team sponsorship.